The second in my series of ‘Just make it easy for me to pay you’ posts.
This ones a quick one, O2.
Every month i go onto their site wanting to pay my bill and every month i click around for a good 5mins before i remember that they, for some un-user centric way, hide the pay function.
Here is the payment pages (with my personal information blacked for obvious reasons)…
The pay link is in the text that I (and i am sure i am not alone) never read. Why would you? You pay this every month, you are only interested in the total at the bottom. Thats where your eyes immediately go to, put the ‘PAY’ button as close to that as possible, simple!