The second in my series of ‘Just make it easy for me to pay you’ posts. This ones a quick one, O2. Every month i go onto their site wanting to pay my bill and every month i click around for a good 5mins before i remember that they, for some un-user centric way, hide the pay function. Here is the payment pages (with my personal information blacked for obvious reasons)… The pay link is in the text that I (and i am sure i am not alone) never read.  Why would you?  You pay this every month, you are only interested in the total at the bottom.  Thats where your eyes immediately go to, put the ‘PAY’ button as close to[…]

Pauls Rules of UX 34: If a customer is holding their credit card wanting to give you money, make it as easy as humanly possible for them to achieve that! While creating my podcasts recently i came across Pond5.com.  A site packed full of images, videos and (most importantly to me) sound effects and music. I very quickly found what i was looking for, i found the interface (though not accessible on a iOS device) very intuitive and pleasant to use. However, their checkout process is another matter all together.  I find it extremely hard to believe Pond5 have done _any_ User Experience testing on their checkout process, there are so many ‘sticky spoons‘ i needed to pull them all[…]