Pauls Rules of UX 34: If a customer is holding their credit card wanting to give you money, make it as easy as humanly possible for them to achieve that! While creating my podcasts recently i came across Pond5.com.  A site packed full of images, videos and (most importantly to me) sound effects and music. I very quickly found what i was looking for, i found the interface (though not accessible on a iOS device) very intuitive and pleasant to use. However, their checkout process is another matter all together.  I find it extremely hard to believe Pond5 have done _any_ User Experience testing on their checkout process, there are so many ‘sticky spoons‘ i needed to pull them all[…]