On Monday, like most people, I received my usual daily torrent of junk mail (Vistaprint i’m looking at you in particular) but one stood out, mainly because of the first line (shown opposite).  “Dear [FIRST NAME]” it read, but wait, this was from Rackspace a company that would not make slip ups like this, they are a professional web savvy organization.  I then remembered their rather interesting marketting styles i have witnessed at a number of trade shows over the years, in particular the protest for “cheaper and better web hosting” outside Internet World in 2010.  So I came to the conclusion this was a new, interesting marketing style they were trying out.  I then realised that it had worked[…]